Pablo*

Independent web
& marketing studio

Small studio. Independent thinking. Vienna / Working everywhere

An internet
of your own.

* Less dependency.
More possibility.

Websites and marketing for people who want more control over their corner of the internet.

Built with care. Made to be yours. From the first conversation to the files you take with you.

Build your starting point
A personal alternative
to the platform default.
Your website. Your tools. Your terms.
A small beginning / A website you can own You set the scope.

Start with enough.
Add what matters.

A single page. A considered layout. Your words, your domain, your files. A complete little website — with room to make it more yours.

Make your own combination
Your starting point

€650

More pages? A different design? More time to work it out together? Add them only if you need them.

Illustrative one-off estimate.
Excludes VAT and third-party costs.

01 / What I do From first idea to handover

Small by choice.
Useful by design.

I help small businesses, cultural organisations and independent people build a web presence they can understand, manage and move.

01.1

Websites with a life
outside a platform.

Design & development

A clear, responsive website around what you do and what your visitors need. Lightweight code or an editable CMS, chosen for the job.

You leave with

Your source files, account access, a content guide and a documented path to another host. Domain and hosting accounts stay in your name.

01.2

Marketing that builds
something you keep.

Content & communication

Positioning, website copy, landing pages and newsletters that explain your work clearly and give people a reason to stay in touch.

You leave with

Reusable content, editable templates and a practical publishing plan. Where a mailing tool is involved, we check export options before committing.

01.3

Fewer moving parts.
More room to work.

Tools & thoughtful systems

Forms, contact management and small automations that connect the work you already do. We start with the problem, then choose the tool.

You leave with

A map of what connects to what, recurring costs made visible, and instructions for everyday tasks. Open-source and self-hosted options considered where they fit.

A focused project or ongoing support. Scope and costs agreed before we start. Build your own estimate.

02 / Possible directions Illustrative projects — not client work

Different people.
Different possibilities.

Two example briefs showing what an independent web presence could look like. No invented clients. No borrowed results.

COMMON ROOM Independent culture / Vienna

A place
for other
ideas*

Gatherings. Conversations. Culture. Come on in.
Illustrative concept / 01

A cultural space,
with its own front door.

An editable programme, event information and a direct newsletter signup. A place to gather an audience beyond a social feed.

Read the example brief

The starting point: Event details live across social posts and messages. The approach: One accessible programme on the organisation’s own domain, simple editing and an exportable mailing list. The handover: Templates and a short guide for the next person taking over.

FIELDNOTES Independent practice

Good work deserves
a clear explanation.

Less noise.
More sense.

Strategy / Research / Collaboration *
Illustrative concept / 02

A small practice.
A clearer presence.

A concise website, useful service copy and a straightforward enquiry path. Built to work without a stack of monthly subscriptions.

Read the example brief

The starting point: A specialist’s offer is difficult to explain online. The approach: A focused site with clear services, selected work and direct contact. The handover: Portable files, domain ownership and documented editing options.

03 / A few things I believe Independent, on purpose.

The web
can still
be ours.

I.

Ownership should be ordinary.
Your domain, your content, your accounts. Access isn’t a favour, and leaving shouldn’t mean starting again.

II.

Tools should come with explanations.
What they cost. Where the data goes. What happens if you change your mind. Trade-offs belong in the conversation.

III.

Automation needs a reason.
No AI added by default. If it serves a clear purpose, we discuss its limits, data use and human oversight first.

IV.

Small is a way of working.
You speak with the person doing the work. Decisions stay close to the people who have to live with them.

Not a promise of perfect independence.
A practice of making more deliberate choices.
04 / The person behind the asterisk One person. A direct line.
Based in Vienna

Pablo*

Design, marketing & the bits in between.

Hello. You’ll be
working with me.

I’m Pablo, a marketing specialist working across websites, content and the tools that connect them. I work with people who care about what they put into the world — and how they put it there.

I like clear questions, useful constraints and things that can be repaired. We’ll work directly, make decisions together and keep the process understandable.

Tell me what you’re working on
05 / Start a conversation No pitch deck required.

What would you
like to own?

A new site? A way out of a platform?
A tangle of tools that needs untangling?
Start with where you are.

pablovolenski@gmail.com

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